In the nearly two decades since we entered into the new millennium, there have been a wide variety of factors that have contributed to an increased demand for personalization in healthcare. In 2003, the Human Genome Project successfully unlocked the complete blueprint for human genetics, unleashing a surge of medical research and technology that sought to explore how understanding the individual patient’s genetic code could influence treatment strategy and improve patient outcomes. Sweeping healthcare policy reform during the Obama administration ignited a heightened awareness of healthcare spending and cost, and with premiums, benefits, and deductibles fluctuating dramatically, patients turned more… This story continues at The Next Web
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