Grab Bag

Trade Show Strategic Planning Guide. Pre Show – The Show – Post Show Tactics

To make the most of your upcoming trade show you need to start preparing NOW. A successful trade show experience requiresmuch more than a strong exhibit with good visual elements and current product literature. Developing your strategy early in theyear is an excellent way to ensure the right prospects visit your booth, effectively launch a …

Elijah Logan's Best Practices for Attendee Marketing

More options for attendance marketing are available today than ever before. Yet more challenges also exist. What techniques and channels drive the highest attendance and best return on investment?At Expo Next, Michael Hughes—managing director, research and consulting, for Red7Media/Access Intelligence—shared his findings from research about the modern show attendee, and Kimberly Carcone—senior director, Trade Show …

Trade Show Basics- Banner Stand Exhibits

Elijah Logan – Longview Texas @EliLoganTx First installment of our trade show basics.  Banner Stands are a high impact, inexpensive and attractive medium of advertisement. They are usually found at exhibitions, trade shows, retail stores – just about anywhere the potential customer can be attracted by high wattage graphics. The attractive thing about banner stands …

Determining the Value of Potential Advertising Channels Online

It’s important for any business to have an online advertising presence. Whether it’s Google AdWords, digital newsletters or industry websites, online visibility is a must in today’s business climate. It’s possible for any-sized business to gain online exposure without breaking the bank through properly evaluating advertising channels and a little Google Ad Words home work. …