Elijah Logan Longview Texas

When to Set Trade Show Objectives and Who Should be Doing It – Eli Logan Longview Texas

  by Eli Logan Longview Texas   It’s well established how to best set trade show objectives and why it’s important (see here, here, and here). But who should be doing it? And when? That depends on how compartmentalized the sales and marketing departments are within your organization. If marketing and sales are clearly defined …

Setting Trade Show Goals and Objectives – Eli Logan Longview Texas

  by Eli Logan Longview Texas   Set Goals and Objectives   Your trade show marketing plan needs to list measurable goals and objectives. Depending on your show focus, your plan may not need to contain each of the following areas. Just select the ones that apply to each trade show marketing plan.   Start …

Qualify Leads Quickly-Three Questions, 30 Seconds – Eli Logan Longview Texas

Qualify Leads Quickly-Three Questions, 30 Seconds   by Eli Logan Longview Texas   “Attendees spent an average of 9.1 hours visiting exhibits, per show, in 2012…a significant increase over the average reported in 2011.” Exhibit Surveys Inc.’s annual Trade Show Trends report shows that attendees are spending more time shopping the show floor with the …

Quick Tips- Post Show Exhibit Strategy Analysis – Eli Logan Longview Texas

Postshow Exhibit Strategy Analysis Objectives What were the primary objectives at the show?   Do you feel the objectives were achieved? Please provide examples that support your answer.     Please provide suggestions for improvement.     Leads Was the lead-collecting process (in the booth) effective?     Was the entire lead-handling process effective?   …

Quick Tips- Disengaging from Unqualified Prospects – Eli Logan Longview Texas

Disengaging from Unqualified Prospects   As important as it is to engage attendees, learning how to disengage from unqualified attendees ranks just as high. Staffers need to use the limited show time available for finding the next possible prospect, not staying in a conversation because they don’t know how to end it.   They may …

Quick Tips- Conversation Starters and Open-Ended Questions – Eli Logan Longview Texas

Here is a Top 10 list of open-ended questions your booth staffers can use with attendees at networking events. Use this as a guide to get started; add more questions specific to your business and industry. 1. What does your company do? 2. What industry or industries does it serve? 3. Who are your key …

Quick Tips-Characteristics Of End Users and Customers – Eli Logan Longview Texas

Characteristics of End Users and Customers   To effectively market your products, you have to understand the characteristics of end users and customers. Make a list of what distinguishes your end users. The list will be specific to your needs, but the following are a few of questions you should certainly be able to answer: …

Quick Tips-Asking For Referrals At A Trade Show – Eli Logan Longview Texas

Have booth staffers prepare questions that they can ask of attendees at the networking event for specific types of referrals.Most people are happy to help and make introductions. Here are a few examples they can use to start with: Is there anyone here you can refer me to who needs a ____ type of product …

Bad Booth Behaviors to Avoid- Eli Logan Longview Texas

by Eli Logan Longview Texas    by Eli Logan Longview Texas Bad Booth Behaviors to Avoid   Remind your booth staffers that they have eyes on them at all times during a trade show from prospects, competitors, media, photographers from the show, and individuals with cameras. Don’t let your booth staffers get caught conducting the …