Eli Logan – Trade Show Management

March 16, 2018

Brand Consistency At Trade Shows

Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same […]
March 16, 2018

Grabbing Attention Outside The Exhibit Hall –

To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the […]
March 16, 2018

Plan Your Digital Marketing Process

Whether you are a one-map operation of a vast corporation (or any business operation that falls between the two), you need to plan your digital marketing […]
March 14, 2018

Asking for Referrals – 4 Quick Questions That Get More Business

Have booth staffers prepare questions that they can ask of attendees at the networking event for specific types of referrals. Most people are happy to help […]
March 14, 2018

Reading Trade Shows Reports

ave you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is […]
March 14, 2018

How to Build A Trade Show Social Media Strategy – IRL

It’s not enough to have various staff members tweeting here and there, or posting to your Facebook page sporadically. In order to maximize the benefits of […]
March 14, 2018

Getting The Most From Attending A Trade Show

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands […]
March 14, 2018

When should you set your trade show objectives? And who should be doing it?

It’s well established how to best set trade show objectives and why it’s important (see here, here, and here). But who should be doing it? And […]