Eli Logan Longview Texas

Quick Tips-Asking For Referrals At A Trade Show – Eli Logan Longview Texas

Have booth staffers prepare questions that they can ask of attendees at the networking event for specific types of referrals.Most people are happy to help and make introductions. Here are a few examples they can use to start with: Is there anyone here you can refer me to who needs a ____ type of product …

Bad Booth Behaviors to Avoid- Eli Logan Longview Texas

by Eli Logan Longview Texas    by Eli Logan Longview Texas Bad Booth Behaviors to Avoid   Remind your booth staffers that they have eyes on them at all times during a trade show from prospects, competitors, media, photographers from the show, and individuals with cameras. Don’t let your booth staffers get caught conducting the …

Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives- Eli Logan Longview Texas

by Eli Logan Longview Texas Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives  by Eli Logan Longview Texas   Last week’s post covered who should be setting trade show objectives and when they should be set. An additional factor that should influence your trade show objectives is the format of the …

Caught in the Middle – Eli Logan Longview Texas

by Eli Logan Longview Texas While researching additional topics for this blog, I came across this article by Mike Thimmesch, Director of Customer Engagement for Skyline Exhibits titled “37 Things a Trade Show Booth Does.” As a previous exhibitor , some of the items looked familiar. A trade show booth generates leads, welcomes customers and …

Trade shows and how to get maximum results.

The number of companies participating in trade shows increases each year. While sales objectives are most common, trade shows also may be behavior, product, distribution, or marketing oriented. Booth exhibitions are viable and cost-effective sales tools to: Achieve new customers, in order to grow and increase profits. Introduce new products. Most of the visitors come …

Freebies Aren’t Free-How to Take a Questionable Trade Show Expense and Make Them Work for You

Freebies Aren’t Free-How to Take a Questionable Trade Show Expense and Make Them Work for You   by Eli Logan Freebies. Promotional items. Tchotchkes. Whatever the handle, they’re a hotly contested subject in the trade show industry. Freebies that are truly free to anyone walking the floor can cost exhibitors a lot of money and …

Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives

Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives   by Eli Logan Last week’s post covered who should be setting trade show objectives and when they should be set. An additional factor that should influence your trade show objectives is the format of the show and how the corresponding focus affects …

How Trade Shows Can Help Launch your Business in New Industries

How Trade Shows Can Help Launch your Business in New Industries Are you a small business looking to generate more sales leads? It may be time to get vertical. At least that’s the recommendation of Entrepreneur.com contributor and Business Refinement, LLC founder Michael Kaleikini: “If you’re B2B [organization], you may wish to begin by getting …

Qualify Leads Quickly-Three Questions, 30 Seconds

Qualify Leads Quickly-Three Questions, 30 Seconds Exhibit Surveys Inc.’s annual Trade Show Trends report shows that attendees are spending more time shopping the show floor with the intent to buy. Since more and more buyers are spending time shopping on the exhibit floor, identifying and connecting with qualified attendees becomes crucial to maximizing your ROI. …

Making Cuts without Incurring Losses in the Face of a down market

Making Cuts without Incurring Losses in the Face of the Downturn There are a lot of options when it comes to becoming more cost-efficient in the wake of the drop in oil prices. But studies show that companies that take progressive action, a combination of strategic moves implemented across the company, emerge from recessionary conditions …