“I love seeing generic branded marketing messages!” “I love it when products I looked at follow me across the interwebs.” “I love getting mass emails and texts from brands and retailers!” “Marketers produce my favorite content online!” Chances are, you have never said any of the above. I mean, who would? Consumers don’t talk the way brands talk. So why do marketers continue to use the same old blueprint at a time when consumers have never been more connected and empowered? The reality is that what consumers may have tolerated in the past is no longer what it will take… This story continues at The Next Web
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