“Influencer marketing” is a tactic that has been on the rise for a while now. Over the last five years, interest in the topic has skyrocketed. Source: Google Trends Social media has been a key factor in kicking this concept into high gear. Brands of all shapes and sizes now have a virtually unlimited amount of opportunities to pair with popular figures and connect with all sorts of new audiences. The term “micro-influencer” refers to individuals who are highly passionate and knowledgeable in their field. In the eyes of their audience, which is typically less than 100,000, they are seen… This story continues at The Next Web
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