Despite having different motives, marketers and media companies have long been joined at the hip. Marketers have relied on media companies for coverage, and media companies have relied on marketers for new content ideas. Social media has undoubtedly challenged traditional media companies, and the resulting media fragmentation has simultaneously made it harder for brands to reach consumers as well. The result has been an even tighter relationship between the two parties, with content serving as the cornerstone. However, the marriage between the two parties runs much deeper than just that. Below are some of the other challenges each has been… This story continues at The Next Web
The post 3 hidden challenges facing marketers and media companies today appeared first on Eli Logan.
Latest posts by Eli Logan Longview Texas (see all)
- Interfaces are dying, so your brand needs a bigger personality - January 20, 2018
- This is What You Must Discuss at the Pre-Event Briefing Meeting - January 20, 2018
- No Pain, No Gain? Event Planning Ranks High on the Stress List - January 20, 2018