March 14, 2018

Asking for Referrals – 4 Quick Questions That Get More Business

Have booth staffers prepare questions that they can ask of attendees at the networking event for specific types of referrals. Most people are happy to help […]
March 14, 2018

Trade Show Booth Staff Training Is Essential

Never underestimate the importance of your trade show booth staff. They are your front line ambassadors and the critical links to your overall trade show success. […]
March 14, 2018

Tips When Attending Trade Shows

Almost all products being sold in the market today have already been sold before by their competitors but what makes other products a hit despite their […]
March 14, 2018

Reading Trade Shows Reports

ave you wondered how people work out the viability of major trade shows? How they calculate what is feasible and what is not? When it is […]
March 14, 2018

If You Invite Them They Will Come

It’s undeniable that exhibitors who notify their potential customers of their presence at trade shows experience greater success. Not only is their booth crowded with pre-qualified […]
March 14, 2018

How to Build A Trade Show Social Media Strategy – IRL

It’s not enough to have various staff members tweeting here and there, or posting to your Facebook page sporadically. In order to maximize the benefits of […]
March 14, 2018

Getting The Most From Attending A Trade Show

Trade shows can be an excellent opportunity for you and your business, whether you are an entrepreneur or you’re representing the company you work for. Thousands […]
March 14, 2018

Determining the Value of Potential Advertising Channels Online

It’s important for any business to have an online advertising presence. Whether it’s Google AdWords, digital newsletters or industry websites, online visibility is a must in […]
March 14, 2018

When should you set your trade show objectives? And who should be doing it?

It’s well established how to best set trade show objectives and why it’s important (see here, here, and here). But who should be doing it? And […]