Month: January 2018

Interfaces are dying, so your brand needs a bigger personality

Less than a decade ago, branding style guides used to be a huge PDF covering multiple visual aspects of a brand, such as typography, colors, and photography. When digital came about, style guides started to account for pixel-based touchpoints between brand and consumer, including things like header styles, grid systems, and more detailed interaction design …

TigerVPN protects you online anywhere, anytime. And right now, it’s an extra $15 off

In the age of hacking and cyberthieves, a virtual private network (VPN) offers some of the most comprehensive peace of mind possible…so secure yourself and your family with TigerVPN coverage for a lifetime. In addition to its sale price, we’re even knocking another $15 off the price, down to just $34.99 from TNW Deals. Click …

Looking back at six winning digital sport activations in 2017

When it comes to intense rivalries and storybook moments, the sports industry always seems to deliver year after year with iconic images that become permanently etched in history. As we turn the page into 2018, the accelerating adaption of technology is breaking sporting events out of their venues, beyond television sets, and onto a myriad …

Percept manages reopening of the iconic Metro INOX in Mumbai

Percept ICE recently conceptualised and managed the inauguration of the iconic Metro INOX at the Marine Lines, Mumbai on 29th November, 2017. A beloved Mumbai icon since the 1930’s, Metro has played a vital part in India’s glorious cinematic history. Built and originally run by Metro-Goldwyn-Mayer (MGM), the cinema became the Indian film industry’s most …

Insomniac Founder Pasquale Rotella Reveals His Plans For 2018, And It Looks Grand AF! 

A lot of announcements coming up. With his company turning 25 this year, the big guy at Insomniac Events, Pasquale Rotella, recently took to social media to share a whole bunch of stuff which included a brand new look to the company logo, a ‘new fresh and clean’ website, new festival websites and new experiences, to …

Magnanimous Events manages store launch of Zoya at Palladium Mall Mumbai

Zoya – the diamond boutique from the House of Tata, introduces the brand’s second boutique in Mumbai at the luxurious Palladium Mall in Mumbai. With this development Zoya now enters its eighth year of operations with three stores in India. he store opening was managed by Magnanimous Events. The post Magnanimous Events manages store launch …