Day: December 30, 2017

How to gain consumer trust for your ICO launch in 2018

Initial Coin Offerings (ICO) offer an attractive, alternative form of fundraising, harnessing cyber currencies instead of approaching banks and VCs. 2017 saw more than 200 ICOs raise a combined total of over $3 billion as early-stage startups, and investors have jumped in with two feet. However, while the prospect of raising money without having to sign …

Robots are making us better storytellers

Sharing emotion-driven narratives that resonate with other people is something humans are quite good at. We’ve been sitting around campfires telling stories for tens of thousands of years, and we still do it. One reason why is because it’s an effective way to communicate: We remember stories. But what makes for good storytelling? Mark Magellan, a writer and …