Day: December 24, 2017

Bridging the gap between innovators and early adopters

Innovators and early adopters – a marketing perspective More than half a century after communications professor Everett Rogers popularized the Diffusion of Innovations theory, little has changed when it comes to how new ideas are communicated and adopted. The key characteristic of innovators has remained the same: people who create new ideas or tools that …

Bundling data collection and data organization will ruin everything you love

Everyone knows the importance of a data-driven decision making in business and it’s increasing in popularity every year. However, what tends to get lost in that obsession is whether or not the underlying data is trustworthy. It’s easy to say that inaccurate data leads to business problems. But what’s even worse is when a company …