Day: December 22, 2017

Building a SaaS product? Avoid these 6 common mistakes at all costs

As an up-and-coming software as a service (SaaS) business founder, you face some risks. Risk-taking is inherent to building a business and making mistakes is also often inherent to starting your own company. I’m a nontechnical founder myself who now runs the fastest growing sourcing platform that helps hundreds of companies produce products around the …

Top alternative forms of experiential marketing that drive engagement

Generation Y is unique in many ways, including the fact that they’re choosing to invest in experiences over things. Instead of buying fancy cars and homes as soon as they get their first big payday, millennials invest in vacations, weekends at music festivals, and other adventures. For businesses interested in engaging this valuable demographic, this …

Snowden’s new Android app turns your cheap smartphone into a home security system

Even the best digital security practices are often undone by sloppy physical security. An unreadable 40 character password, after all, is only as secure as the office containing the Post-it note you wrote it on. (Sidebar: please don’t do this. Use a password manager for god sakes, it’s almost 2018). To help combat the threat …

Data integrity could literally save the world from nuclear facility attacks

When the Department of Homeland Security and F.B.I. revealed in June that cyber attackers penetrated the Wolf Creek nuclear facility, it was the latest in a string of recent hacks against critical infrastructure targets. It was followed just ten days later by the news of the (allegedly) Russian attack on Ireland’s energy network. The upsurge of …

This juice company’s blockchain fairytale of fortune proves investors don’t get blockchain

Farmingdale, New York-based beverage company Long Island Iced Tea Corp saw its shares surge in value by 500 percent on Thursday when it announced it was changing its name to Long Blockchain Corp (PDF), reports Financial Times. That’s great, and I’m happy for the folks at LIITC, sorry, LBC. But the facts around this windfall, …