Day: December 18, 2017

Why Bitcoin And Cryptocurrencies Are The Next Public Relations Landmine

Bitcoin. Cryptocurrency. Initial Currency Offerings. Ethereum. A frothy industry large amounts of money is flying around, and there’re plenty of clients to spend it. An exciting time for Public Relations to open their hearts and bank accounts to clients with big dreams. Indiegogo. Kickstarter. Crowdfunding. A frothy industry where large amounts of money is flying …

Opera Software ASA rebrands to Otello Corporation after selling its browser business (UPDATE)

Reuters is reporting that Opera Software ASA — the Norwegian company best known for its web browser — is rebranding to Otello Corporation. The company says it intends to change its stock ticker on the Oslo Bourse, although it’s yet to come up with a new symbol. This move is likely because Opera Software ASA …

Facebook’s crackdown on “engagement bait” is long overdue

Facebook is cracking down on “engagement bait.” Even if you’re unfamiliar with the term (it’s nowhere near as ubiquitous as the now-meaningless “clickbait”), you’ve probably seen an “engagement bait-y” post in your timeline. They use phrases like: “Like this if…” “Share if you…” “Vote to…” “Tag a friend who…” Moving forward, Facebook will downrank these …