Month: May 2017

Freebies Aren’t Free-How to Take a Questionable Trade Show Expense and Make Them Work for You

Freebies Aren’t Free-How to Take a Questionable Trade Show Expense and Make Them Work for You   by Eli Logan Freebies. Promotional items. Tchotchkes. Whatever the handle, they’re a hotly contested subject in the trade show industry. Freebies that are truly free to anyone walking the floor can cost exhibitors a lot of money and …

Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives

Conference or Exposition: Why Show Formats Should Influence Setting Trade Show Objectives   by Eli Logan Last week’s post covered who should be setting trade show objectives and when they should be set. An additional factor that should influence your trade show objectives is the format of the show and how the corresponding focus affects …

How Trade Shows Can Help Launch your Business in New Industries

How Trade Shows Can Help Launch your Business in New Industries Are you a small business looking to generate more sales leads? It may be time to get vertical. At least that’s the recommendation of Entrepreneur.com contributor and Business Refinement, LLC founder Michael Kaleikini: “If you’re B2B [organization], you may wish to begin by getting …

Qualify Leads Quickly-Three Questions, 30 Seconds

Qualify Leads Quickly-Three Questions, 30 Seconds Exhibit Surveys Inc.’s annual Trade Show Trends report shows that attendees are spending more time shopping the show floor with the intent to buy. Since more and more buyers are spending time shopping on the exhibit floor, identifying and connecting with qualified attendees becomes crucial to maximizing your ROI. …

Using Banners To Make A Good Impression At A Trade Show

A roll up stand is a newer sort of banner holder which makes displaying the corporate emblem a breeze with straightforward setup and mild weight. Gatherings where portable advertising and marketing media is necessary embrace however are not limited only trade show booths, conventions, and public events. These are glorious advertising and marketing alternatives and …